Experience

• Creative Director | 3D Artist at Self Employed

  Dubai, AE

  February 2017 - Present

  • 3D Cinematic Direction: Lead end-to-end production of 3D animated cinematic videos, including camera setup, timing, scene composition, and narrative flow.
  
  • Team Leadership: Manage and coordinate a creative team of 3D artists, modelers, animators, and VFX specialists to ensure timely and high-quality output.
  
  • Environment Design: Create immersive 3D environments from scratch or by leveraging community asset libraries to meet project needs.
  
  • Unreal Engine Expertise: Integrate Unreal Engine into the production pipeline for real-time rendering, scene assembly, and enhanced animation workflows.
  
  • Metahuman Integration: Utilize Metahumans for realistic character design and integrate them into Maya-based animation pipelines.
  
  • 3D Asset Creation: Design and develop high-quality 3D characters and props for video games and cinematic productions.
  
  • 2D & 3D Animation: Produce both 2D and 3D animations, covering character movement, storytelling, and scene dynamics.
  
  • Motion Graphics: Develop engaging motion graphics, explainer videos, and animated infographics for various media platforms.
  
  • Character Animation: Animate 2D/3D characters with a focus on expressiveness, timing, and realism.
  
  • XGen Grooming: Perform hair and fur grooming using XGen in Maya, including animation-ready setups.
  
  • Digital Fashion Design: Design and animate digital fashion pieces for use in cinematic productions, virtual platforms, and AR/VR environments.
  

• Creative Director at NewBoy FZCO

  Dubai

  September 2013 - February 2017

  • Lead NewBoy’s creative department, overseeing multidisciplinary teams across live-action, animation, and motion graphics pipelines.
  
  • Supervise all phases of production and post-production for three concurrent pipelines, ensuring alignment with timelines, quality standards, and project goals.
  
  • Direct a wide range of productions, including live-action shoots, animated content, and motion graphics, from concept to final delivery.
  
  • Communicate professionally with internal departments and external partners through clear oral and written correspondence.
  
  • Interpret project goals and creative briefs to guide and support team members throughout each stage of production.
  
  • Organize and lead brainstorming sessions to drive innovative concept development and creative direction.
  
  • Pitch original ideas and visual concepts to clients, executives, and stakeholders for approval and implementation.
  
  • Finalize camera angles and story flow through animatics to establish visual continuity and storytelling clarity.
  
  • Ensure all deliverables meet NewBoy’s brand guidelines, mission, and child-focused quality standards.
  
  • Track and manage project timelines to guarantee on-time delivery as outlined in production plans.
  
  • Conduct annual performance evaluations, provide constructive feedback, and support the professional development of team members.
  
  • Recruit and onboard new talent to expand the team’s capacity, skill set, and range of creative services.
  
  • Integrate new technologies and tools into the production pipeline to optimize workflows and enhance creative output.
  

• Creative Director | Animation & TV Production. at NewBoy FZCO

  January 2010 - September 2013

  • In alignment with NewBoy’s strategy to produce TV commercials (TVCs) in-house, I expanded the production pipeline to incorporate advanced live-action techniques, including chroma key compositing, 3D/live-action integration, and professional color correction workflows.
  
  • This role builds upon my previous responsibilities, with the addition of leading and managing the newly integrated Live Production Pipeline, while continuing to supervise the creative, animation, and motion graphics teams.
  

• Manager, Animation Department. at NewBoy FZCO

  January 2004 - December 2009

  • Direct both 3D and 2D animated projects from concept to final delivery.
  
  • Manage a creative team of 20 artists, including animators, designers, and technical specialists.
  
  • Supervise concept development by leading structured brainstorming sessions to generate innovative ideas.
  
  • Pitch creative concepts and story ideas for approval and stakeholder alignment.
  
  • Oversee the production process by the established animation pipeline, ensuring consistency and efficiency.
  
  • Ensure all projects are delivered on schedule and meet quality expectations.
  
  • Conduct annual performance evaluations, providing both written and oral feedback to support team growth and development.
  
  • Stay current with emerging software and hardware in the CG industry, identifying new opportunities for innovation and improvement in production.
  

• 3D Artist | Generalist at NewBoy FZCO

  January 2001 - December 2003

  • Solely responsible for the creation of 3D animated video clips for Fulla, including the first widely recognized release.
  
  • Develop original concepts and execute them independently from idea to final video.
  
  • Handle the complete 3D production pipeline, including modeling, texturing, rigging, animation, lighting, rendering, and compositing.
  
  • Model high-detail 3D characters and assets designed both for animation and toy prototyping.
  
  • Ensure all creative and technical aspects meet broadcast standards and align with brand guidelines.
  
  • Adapt quickly to evolving production needs and creatively solve technical challenges without external support.
  
  • Stay up to date with the latest developments in 3D software and hardware to continuously improve workflow and output quality.
  

• Art Director, 3D Artist at OpArt Graphics

  SY

  January 1999 - December 2001

  • Co-founded a full-service advertising agency delivering creative solutions for top brands in the Syrian market, including Syriatel, Jaguar, Citroën, and Care.
  
  • Lead the conceptualization and execution of major advertising campaigns and TV commercials.
  
  • Oversee all stages of campaign development, from client brief to final delivery, across print, digital, and broadcast.
  
  • Design brand identities and logos that align with clients’ vision and market positioning.
  
  • Create promotional materials including websites, digital ads, brochures, and print collateral.
  
  • Collaborate directly with clients to understand their goals and deliver tailored visual strategies.
  
  • Maintain high creative standards and ensure consistency across multi-platform campaigns.
  

• Art Director at TBZ International

  SY

  January 1994 - December 2001

  • Lead the creative direction for advertising campaigns across print and digital platforms.
  
  • Design brand identities and logos that reflect each client’s vision and market positioning.
  
  • Create a wide range of marketing materials, including press ads, brochures, posters, and website layouts.
  
  • Supervise the color separation process to ensure accurate reproduction and prepress quality.
  
  • Oversee the printing process, working closely with print technicians to ensure final outputs meet color and quality standards.
  
  • Collaborate with clients, account managers, and production teams to deliver visually impactful and brand-consistent content.
  

• Airbrush Artist, Illustrator. at TBZ International

  January 1990 - December 1993

  • Create airbrush-illustrated designs for greeting cards, wedding cards, posters, and stickers.
  
  • Illustrate detailed artworks of popular characters such as Aladdin, The Lion King, and The Little Mermaid for use in posters, coloring books, calendars, and other stationery products.
  
  • Apply a variety of traditional illustration techniques, including airbrush, watercolor, pencil sketching, and gouache.
  
  • Ensure visual consistency and appeal across commercial artwork intended for both local and international markets.
  
  • Adapt artistic style to suit different products and audiences while maintaining brand requirements and high-quality standards.